3D Car Configurator
Enterprise-grade 3D car configurator enabling customers to visualize and customize vehicles with photorealistic quality in web browsers. Built on Three.js with custom PBR shaders for accurate automotive materials. Features real-time multiplayer collaboration via Socket.IO, allowing sales teams and customers to co-browse configurations with synchronized views.
⚡ Challenges
- •Photorealistic PBR materials
- •Real-time multiplayer sync
- •Mobile performance optimization
✓ Outcomes
- ✓30% increase in online sales inquiries
- ✓5-minute average session time
- ✓Used by 3 automotive brands
📖 Full Details
This enterprise-grade 3D car configurator enables automotive customers to visualize and customize vehicles with photorealistic quality directly in their web browser. Built on Three.js with custom PBR shaders, the platform renders accurate automotive paint materials, chrome finishes, carbon fiber textures, and realistic interior fabrics.
The configurator supports comprehensive customization including exterior colors with metallic and matte variants, wheel designs with multiple sizes, interior trim options, seat materials, and optional components. Each configuration change is rendered in real-time with accurate lighting and reflections using image-based lighting (IBL) and real-time environment mapping.
A standout feature is the multiplayer collaboration mode powered by Socket.IO, allowing sales representatives and customers to co-browse the same vehicle configuration in real-time, with synchronized camera views and live cursor sharing. This has proven particularly valuable for remote sales scenarios.
The backend architecture on AWS handles configuration persistence, pricing calculations, and generates high-resolution renders for customer quotes. The system processes thousands of configuration sessions monthly with 99.9% uptime.
